![]() ![]() ![]() As to avoid big-name chasing, executive producer Irv Gotti loaded a disarranged instrumental CD from which Ja would select his favorites-like musical Russian roulette. With the Christina Milian–guested “Between Me and You” already scorching airwaves, Rule approached his second LP’s centerpiece as he did all his records. The Queens native vacated his Manhattan Crackhouse Studio, abandoning the indistinguishable machismo of his modest debut, Venni Vetti Vecci, and powering his sophomore effort, Rule 3:36, with hot and horny Los Angeles heat. 1 albums in a calendar year (1998’s It’s Dark and Hell Is Hot Flesh of My Flesh, Blood of My Blood) and Jay-Z made Annie more famous than Broadway could with “Hard Knock Life (Ghetto Anthem)” during the same span. It was a needed shift for a niche-less Jeffrey Atkins back in 2000, after DMX dropped dual No. ![]()
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